Hit the Bid - Technical Marketing in Livestock Futures

Hit the Bid is our daily, technical market update, focused solely on the price action and market behavior of the key commodities influencing your operation—live cattle, feeder cattle, corn, crude oil, and equities.

Our Livestock Marketing Operation has adopted a more technical approach to understanding market trends. As many have pointed out, the futures market action doesn't always neatly line up with the traditional cattle industry narrative regarding "fundamentals". However, it's the futures markets that most directly impact the actual prices paid for cattle at the end of the day.

Technical analysis is the study of indicators including, volume, trends, averages and Relative strength index (RSI) to understand market direction. On this page, we will post a daily technical update provided by Ty Robbie, offering an emotion free summary of key markets that most affect your operations. These are clear actionable insights to support your cattle marketing strategies with confidence.